Group Work
CASE 1
CASE 2
Background
CASE 3
A PARTNERSHIP AGREEMENT
Background
The company EPJS (Executive and Private jet service) is a jet charter company. It arranges private jets for top executives and VIPs (very important people). It’s currently negotiating a partnership agreement with the Megalux group of hotels. Based in Stuttgart, Germany. Some of the customers are super-wealthy, wealthy, Business executives, VIPs, Other. EPJS and Megalux have met several times. They are now ready to negotiate some of the key terms of the contract.
Problem
EPJS is a fast-growing company, but it is facing strong competition from other charter airlines. To beat the competition, it must offer customers a very attentive package. Because EPJS is not outstanding and doesn’t have good-value prices. Also, they don’t have Special Assistant.
Alternative Solution
a. EPJS must outstanding service because EPJS is not enough outstanding, and people will see EPJS first from different service providers.
b. EPJS must have good-value prices because money is the main deciding reason for many people.
c. EPJS must improve service because it is facing strong competition from other charter airlines. The service should be new and attentive to customers
d. EPJS must have a Special Assistant at the airport because it can Increase safety, peace of mind, and confidence among customers
Best Solution
From the problem, the best solution is a solution letter A. EPJS must outstanding service because EPJS is not enough outstanding. For this reason, customers will see EPJS first from different service providers. And they will choose EPJS
Conclusion
The problem is facing strong competition from other charter airlines. The best solution to this problem is for to EPJS must have outstanding service, customers will see EPJS first from different service providers and they will pay attention to EPJS.
Supporting Data
EPJS customer’s profile
super-wealthy 1%
wealthy 3%
Business executives 82%
VIPs 6%
Other 8%
Very high net worth (Over $30 million)
High net worth (over $1 million)
Clients chartering for special events, e.g., celebration trips, family reunions, sports-team travel, bands on tour, etc
CASE 4
THE NEW ATTRACTION
Background
The New Attraction is an international competition that will encourage great ideas for a new visitor attraction. The New Attraction is located or based in London, England and Alberta, Canada, and Yang Jiang, South China. Dilip Singh is the person who provides finance for projects. He is a very rich man. He gives money generously to charities all over the world and provides finance for projects which will help local communities. In this international competition, they organized for people wanting to create a new attraction in their country.
Problem
The New Attraction (Dilip Singh)- three attractions that have impressed Dilip. Because they are unusual and exciting. Where to give the project capital of $20 Million, London, Canada, South China. So, they need to choose from three attractions.
Alternative Solution
a. Dilip Singh must pick a new attraction that people are most interested in. because they need to choose from three attractions.
b. Dilip Singh must consult his best friend about guiding the new attraction. because they need to choose from three attractions.
c. Dilip Singh must choose a new attraction that is convenient to travel. because he wants the new attractions.
d. Dilip Singh must choose projects that are beneficial to the people. because all three attractions have impressed Dilip.
Best Solution
From the problem, the best solution is solution letter D. Dilip Singh must choose projects that are beneficial to the people. because all three attractions have impressed Dilip. For this reason, we should value the benefits of projects that people get to receive. for example, it is good for social and study. not just for travel.
Conclusion
The problem is The New Attraction (Dilip Singh)- three attractions that have impressed Dilip because they are unusual and exciting. Where to give the project capital of $20 Million, London, Canada, South China. The best solution to this problem is to Choose projects that are beneficial to the people, so all people can receive the benefits of the new attraction.
Supporting Data
• Shakespeare's Globe Theatre
London, England Opened in 1997, this modern building is a reconstruction of the original Globe Theatre, which was built in 1599. It was an open-air playhouse where Shakespeare's plays were performed. An exhibition and tour show what life was really like in Shakespeare's time. The Globe Theatre is a popular London attraction.
• The Vulcan Tourism and Trek Station
Alberta, Canada the town of Vulcan is in Alberta, Canada, and its name has helped it to become a tourist attraction. It has built a tourist station based on the theme of the famous St Trek television and feature-film series. It shows many objects from the series, and there is a replica nearby of the starship Enterprise from Star Trek V
• The Sunken Ship Museum
Yang Jiang, South China Opened in 2010, the museum is located underwater. The main exhibit is an 800-yearold ship that is 24 meters below the surface of the sea. Visitors can see the ship from underwater corridors. In addition, they can view the precious objects which have been taken from the ship.
CASE 5
DAVIES-MILLER ADVERTISING
Background
The company Davies-Miller Advertising is a large advertising agency. Davies-Miller is located or based on Madison Avenue in New York where is very strong competition in the US advertising industry. Some of the workers in the advertising company are James who is Account Executive, Birgitta responsible for the Schedule Coordinator, and Juliana who is Art Director also Jolanta is the Assistant to Art Director in the company since she worked for Davies-Miller she feels really stressed out. they work long hours. They worry about job security and become anxious if their company loses an important.
Problem
Too much stress in Human Relations Management causes damage at work at a large advertising company. Because The advertising industry is very strong competition in the US. so, they work long hours. They worry about job security and become anxious if their company loses an important client. They feel worried and anxious a lot.
Alternative Solution
a. Davies-Miller Advertising must adjust the working environment so that employees are not too stressed. because now 65% of employees feel stressed.
b.Davies-Miller Advertising must don't give employees too much work. because they work long hours. And the data had so many details.
c.Davies-Miller Advertising must not be blamed when employees make mistakes but instead recommends them. because They feel worried and anxious a lot.
d.Davies-Miller Advertising must differentiate your company to attract customers and important customers. because the advertising industry is very strong in competition in the US.
Best Solution
From the problem, the best solution is a solution letter D. Davies-Miller Advertising must differentiate your company to attract customers and important customers. because the advertising industry is very strong in competition in the US. also, are many agencies in the advertising industry. For this reason, the difference will allow our company to win contracts from customers and make customers ignore our competitors. Will have no worries that the company will lose important customers.
Conclusion
The problem is too much stress in Human Relations Management causes damage at work at a large advertising company. The best solution to this problem is to differentiate your company to attract customers and important customers, The difference will make the company Davies-Miller Advertising stand out. The customer will pay lots of attention to Davies-Miller Advertising and see how they work. so, Davies-Miller Advertising will not lose important customers.
Supporting Data
•James, Account Executive. James calls Sheila Murray in the human resources department from Rio de Janeiro, Brazil, about her boss, James. They are currently negotiating an important contract with a client there.
•Birgitte, Schedule Coordinator. She is stressed because she is often interrupted at work by visits from other members of staff. She believes there is too much gossiping in the office, which stops her from doing her work
•Julian, Art Director. We're competing for too many contracts, that's the problem. I just don't understand the policy of the agency. It won't help to hire more staff. Most of the creative ideas in the agency come from me. Sometimes I wonder if they want me to leave and bring in someone younger. I'm worried because the situation's beginning to affect my health. I can't seem to relax when I get back home.
•Jolanta, Assistant to Art Director. Juliana never tells me anything. She never asks for my opinion. It's incredible. I've got a Master's in advertising, but it doesn't seem to impress her. She only gives me boring jobs and shouts at me if I make a mistake.
CASE 6
ORGANISING A CONFERENCE
Background
The company is Global Food and Drink Corporation (GFDC) a multinational corporation. The Global Food and Drink Corporation is located or based in Dubai. They will hold an international meeting later this year for the Chief Executive Officer. Senior Manager from Head Office Approximately 100 managers from overseas subsidiaries and sales offices will attend the aim of the priority. The meeting takes place in July. Participants arrived on Thursday evening.
Problem
Global Food & Drink Corporation (GFDC) a multinational company based in Dubai is trying to find the best venue to have a conference meeting with the customers USA, China, Monaco, or Sweden. because they have planning to discuss how companies can improve their products and services and thank managers for their hard work. Also, give managers the opportunity to get to know each other better.
Alternative Solution
a. Global Food and Drink Corporation must be giving opinions by voting for the best venue for a conference meeting. because they trying to find the best venue to have a conference meeting with the customers USA, China, Monaco, or Sweden.
b. Global Food and Drink Corporation must choose a location comfortable for the customer. because they have customers from other countries like the USA, China, Monaco, or Sweden.
c. Global Food and Drink Corporation must choose a location suitable for meeting to support the person. because they have planned to discuss how companies can improve their products and services and thank managers for their hard work.
d. Global Food and Drink Corporation must choose a location suitable weather for meeting smoothly. because GFDC has a conference meeting with the customers USA, China, Monaco, or Sweden and they are from different countries.
Best Solution
From the problem, the best solution is a solution letter. A. Global Food and Drink Corporation must be giving opinions by voting for the best venue for a conference meeting. because they trying to find the best venue to have a conference meeting with the customers USA, China, Monaco, or Sweden. For this reason, if everyone voted for a suitable place for the meeting and we all voted equally. GFDC will receive the meeting place that is good for us and the customer.
Conclusion
The problem is Global food and drink corporation (GFDC) trying to find the best venue for a conference meeting with the customers. The best solution to this problem giving opinions by voting for the best venue from 4 locations for a conference meeting, GFDC will receive the meeting place that is good for us and the customer.
Supporting Data
- The marketing team sent out a questionnaire to find out what type of venue the participants preferred the first place chosen was a rural area with a 35%
- The aims of the conference
1. discuss how the company can improve its products and services.
2. thank managers for their hard work.
3. give managers the opportunity to get to know each other better.
- The conference will take place in July. leave on Monday morning. The budget is $4,000 per participant.
CASE 7
Taka Shimizu Cycles
Background
Taka Shimizu Cycles (TSC) is based in Nagoya, Japan. Its brand is well known in Japan and in the United State. The company sells four models of bicycle:
- road bicycles for the non-enthusiast, general user.
- touring bicycles for serious cyclists who travel long distances.
- racing bicycles for professional cyclists.
- mountain bicycles for energetic, adventurous, keep-fit cyclists.
Problem
Taka Shimizu Company wants to operate international nusiness in Countries A-D. What is the best country to start with less cost of business operation and with a limited financial capital.
Alternative Solution
a. Examine and compare labor costs in four countries and choose the country with low or moderate wages.
b. Choose a country of the political situation. Consider the incur tax costs and registration with the government.
c. Analysis of the political situation. Consider the incur tax costs and registration with the government.
d. Analyze wage rates, customer segments, income, and expenses in the next 10 years and compare them to the cost-effectiveness of the investment.
Best Solution
Solution d. is the best solution to solve the problem of Taka Shimizu Company because it will provide long-term investment information and have low wage rate. And also, have a lot of skilled labour available to meet the needs of the company. It's a constantly developing country. There is a variety of geography, suitable for all kinds of products. In the future, it may be very profitable. In the next 10 years, expect that political problems will be reduced. If the company accepts and improves the model to match the culture of the people in the country, they will be more accept the company later.
Conclusion
In the next ten years, TSC is launching a new product, a new generation of children's bicycles. It plans to expand in Europe and Southeast Asia to become a leading global company. by deciding to establish their own factories in foreign countries. The company is considering establishing factories in four countries.
Supporting Data
In the future, Taka Shimizu Cycles (TSC) is going to launch a new product. The problem is that Taka Shimizu Cycles (TSC) wants to determine the location of the factory in the country that is most suitable for the new product to start the business with a lower cost. low and limited financial capital. The company therefore chooses to solve this problem by analyzing labor cost rates, customer groups, income and expenses that will occur in the future and comparing them with investment worthiness.
- Country A has an uncertain population. GDP per capita of $21,100 last year saw 2% growth, 7.2% inflation, 6.5% interest rates, and 8.25% unemployment. Good train network but bad roads Political problems Some provinces want to be independent. And the government will donate 30% to the cost of the new factory.
- Country B has a total population of 4.6 million GDP per capita* US$65,800 No mountains. few hills; very flat land growth rate (last year) equals 1.9% Inflation: 1.6% Interest rate: 2.2% Unemployment rate: 3% Annual business tax Profit: 12% Cycle import tax 18% has a fully integrated road and rail network. international airport. The country is stable. The government has strict new laws on pollution.
- Country C population 4.6 million, GDP per capita of $65,800 last year, saw a 1.9% growth rate, 1.6% inflation, a 2.2% interest rate, and an unemployment rate of 8.25%. Transportation has a road and rail network. comprehensive. There are two modern ports. The country has a stable government. strict legislation and there are enough tax credits to build new factories.
- Country D Estimated population 262 million GDP per capita* US$3,580 Geography: Mountains, hills and plains Economic Growth Rate (Last Year) 4.6% Inflation Rate 8.7% Interest Rate 8%-12% Unemployment Rate: 7.1% Annual Business Tax 28% Profit Modern and working multimodal transport. A large number of unskilled supply workers. Workers who are used to working long hours for new businesses, there are serious problems with air and water pollution. Tax free profit for the first time.
CASE 8
Wincote International
Background
Wincote International is an outdoor-products company based in Colorado, US. Eighteen months ago, it launched a range of jackets and boots for men and women. The company believed that the market for these products was not saturated. The clothes were aimed at mountaineers, hikers, snowboarders and anyone participating in extreme sports or outdoor activities. The brand name of the range was XWS (Extreme Winter Sports).
Problem
Wincote International Company's key product range has not achieved its sales target.
Alternative Solution
a. Product - produce the jackets with more colors and sizes.
b. Promotion - add more kinds of online advertising to reach more customers.
c. Place - add more distribution centers for online sales.
d. Combine solutions number 1 - 3 Product, Promotion, and Place to improve the problem of the company's key product range that has not achieved its sales target.
Best Solution
Solution d. is the best solution to solve the problem of Wincote International Company because the company can't sell products to achieve the goals. Some advertisements don't match the target customers. And there are not enough products to meet the needs of customers. Therefore, the company should optimize the 4 P's strategies. Product, produce the jackets with more colors and sizes. Price, not changed (If the company can improve the problem without adjusting the product price it will be considered a benefit for both the company and the customers). Promotion, add more kinds of online advertising to reach more customers. Place, add more distribution centers for online sales.
Conclusion
Eighteen months ago, Wincote International Company launched jackets and booth shoes for men and women. After the shoe booth was launched, it sold well. But the jacket fell below its sales target, which is a huge disappointment. Because the jacket has great sales potential. made from all weather-resistant materials. Therefore, we choose the best solution number 4 to solve the problem to meet the target customers and achieve the sales target that the company wants.
Supporting Data
Wincote International Company is facing problems with sales not meeting its targets. The company therefore has a solution to the problem by
1. Producing jackets with more colors and sizes. To provide an alternative for customers to get the color and size of the jacket that meets their needs.
2. Increase the type of online advertising to increase the opportunity to distribute news to customers thoroughly and to organize promotions for customers to motivate customers to buy products with the company.
3. Add distribution center for online sales to be a channel for customers to be able to buy products from the company easily. No matter where you are, you can order products at any time without having to come to the location of the store that may be far from the customer's place.
CASE 9
European Press and Media Corporation
Background
European Press and Media Corporation (EPMC) is a large media company which produces magazines, and radio and television programmers. It has decided to bring out a new magazine for people interested in health and fitness. The magazine will be launched in the UK, then sold in overseas markets if it is successful. It will be supported by an online website.
Problem
European Press and Media Corporation wants to open a health and fitness magazine. The problem of the case is how to formulate and plan the topics for the new fitness magazine.
Alternative Solution
a. How to exercise the right way, by inquiring through customer groups about what topics they are interested in.
b. Healthy food we need to tell people about "you are what you eat" aware them don't eat too much junk food.
c. Good health at work, collecting health problems from the new generation of workers to benefit people who are interested in their health.
d. How to stay in good shape, collecting the lifestyle of the new generation that inspires people to take care of their body shape.
Best Solution
Solution d. Good Health at Work is the best solution to solve the problem of European Press and Media Corporation (EPMC) because nowadays everyone is in a fast-paced working society. It affects health and is at risk for diseases, such as stress and office syndrome. If you do less exercise or activity, you will become deconditioned. So, Good Health at Work is the topic we decided to bring out a new magazine for people interested in health and fitness.
Conclusion
EPMC is going to release a new health and fitness magazine. So, choose which will hit the international market and will be supported by online sites if successful.
Supporting Data
As a problem facing the European Press and Media Corporation (EPMC) is how to formulate and plan a topic for the new fitness magazine, European Press and Media Corporation (EPMC) chose Good Health at Work to be the subject of its new magazine offering. This is a topic for those interested in health and fitness.
CASE 10
Ashley Cooper Search Agency
Background
The Ashley Cooper Search Agency (ACSA) specialises in finding top-class properties for wealthy clients from all over the world. It charges clients a fee based on the value of the property. Its London office finds properties in the UK, France and Germany for its clients. The agency has a database, which needs building up, and many contacts with upmarket estate agencies in the three countries.
Problem
Tension within the team are damaging operations of the company ACSA
Alternative Solution
a. Work analysis and shared responsibility at work for each person.
b. Everyone is required to attend the company's meetings and events every month to share problems and how to do good work.
c. Adjust work duties and responsibilities to suit your personality and the abilities of each person.
d. Improve work style and salary system to suit the performance.
Best Solution
Solution b. is the best solution to solve the problem of Ashley Cooper Search Agency (ACSA) because attending the company's meetings and events is an exchange of opinions. It will improve the understanding and trust among the people in the team to be easy collaboration. It solves the stress of working together and exchanging good working methods. This will lead to increase sales and more efficient work.
Conclusion
The company chose number 2 in order to allow everyone to take part in meetings and other social events. Make it possible to exchange ideas between each person in the team. and having hilarious activities to strengthen relationships. And it is the part that will help work out effectively.
Supporting Data
Ashley Cooper Search Agency (ACSA) is currently experiencing tensions within the team that are wreaking havoc on the company. The company therefore chooses a solution to the problem by attending meetings to exchange ideas which will increase the understanding between the team members and help reduce stress within the team and make work more efficient. The London branch has six relationship consultants who speak multiple languages. It's their job to find the right real estate.
CASE 11
Herman & Corrie Teas
Background
Herman & Corrie Teas was founded by Herman and Corrie Van Etten in Rotterdam in 1888. The firm is privately owned. It imports and packages tea, selling its products mainly in Europe, the US and Australia. A large multinational drinks company, Universal Cola Corporation (UCC), has recently made an offer to buy Herman & Corrie Teas. The management must decide whether to recommend the shareholders to accept the offer.
Problem
Herman and Corrie Teas is having a negotiation and conflict problem about whether to recommend UCC offer to buy HCT at the board of directors of HCT.
Alternative Solution
a. Collect information on the advantages and disadvantages that the company may experience to compare and find the best value.
b. Organize a meeting with HCT's management to discuss the problem and propose negotiations with UCC in order to maximize the benefits of the business.
c. Join UCC to make the products more popular and help increase profits for the company.
d. Improve the marketing of the company to be able to present the product to be more well-known.
Best Solution
Solution b. is the best solution to solve the problem of Herman & Corrie Teas because it is the way to get the most benefit from the business by offering UCC to become a partner to improve reputation and develop a better operating system until the company can continue running a business
Conclusion
(HCT) is a tea importing company (UCC) has submitted an offer to buy tea from (HCT). Holding a meeting between the two companies between (HCT) and (UCC) is the best option to reach a conclusion on the submission. This tea trade offer that makes both companies Benefit is satisfactory for both parties.
Supporting Data
This is because Universal Cola Corporation (UCC) and Herman & Corrie Teas (HCT) are having trouble negotiating an offer (UCC) to buy their tea. (HCT) because for the past three years, (HCT) has had a problem with unsatisfactory profits. and have limited suppliers. Therefore, they chose to solve the problem by choosing the second option, which is to arrange a meeting with management (HCT) to submit proposals to the meeting, which is the most beneficial way, and they hope that this meeting will make them He made the right decision.
CASE 12
The George Marshall Awards
Background
The George Marshall Awards will shortly be announced at a ceremony in Melbourne, Australia. The awards, which are given by the George Marshall Foundation, are an annual event. They are designed to recognize innovation and creativity in developing, marketing and launching new products. Companies from all over the world enter the competition. The top five companies receive a badge from the Foundation, which they are able to put on their winning products. The badge is a guarantee that the product is truly innovative and of high quality. It appeals to consumers and boosts sales of the product.
Problem
What Qualities and Standards in selecting the Winners for the GMA product innovation awards.
Alternative Solution
a. The products are creative and practical.
b. The product makes it more comfortable at an affordable price.
c. The product can develop more efficiently in the future.
d. The product is truly innovative and of high quality, makes the users more comfortable at an affordable price, and can develop more efficiently in the future to appeal to the consumers and boost sales of the product.
Best Solution
Solution d. is the best solution to solve the problem because it is a competition about the product that is truly innovative and is certified by The George Marshall Awards. Which selects from innovation, quality, safety, creativity, comfort, and convenience for the users at an affordable price. And make sure that the product can develop more efficiently in the future.
Conclusion
The George Marshall Company is looking for a new product with advanced and modern innovations. The company therefore hosts The George Marshall Awards, designed to recognize innovation and creativity in marketing development. and new product launches that attract consumers and increase product sales. Companies from all over the world are competing. There are many leading companies.
Supporting Data
The George Marshall is now looking for a new product to set up the George Marshall Awards. What are the qualifications and standards for selecting winners for the GMA Product Innovation Awards? Innovation, quality, safety, creativity, convenience for users at a tangible price. The top 5 companies with interesting innovations and the opportunity to win The George Marshall Awards are as follows:
1.Company A MUSIC KEYBOARD KEYS WITH LIGHTS The keys will light up when you play music. There is a simple teaching system. The keyboard plays 200 songs. The LCD will guide you. The fingers you need for each song. Price: $280 USD
2.Company B PASSWORD MEMORY FILE stores up to 100 logins or key codes.
Use a combination of letters, symbols, or the numbers you want to securely store up to 100 different logins or key codes, using a combination of letters, symbols, or the numbers you need. The cost is $70.00 USD.
3.Company C Key Finder has a small device mounted on the key. The machine can send a signal when you need to find the key you want to use. The transmitter will make a loud sound. It can locate lost keys up to 60 meters away. The cost is $19.99 USD.
4.Company D BUSINESS-CARD SCANNER COMPANY It is small and easy to carry. It helps to scan business cards into your computer and solves lost cards, saving time. The price is US$95.
5.Company E WATCH ALARM FOR CHILDREN'S COMPANY Continuous noise for 3 hours, can't be turned off unless you know the code. You can capture the coordinates for 2 kilometers to keep an eye on your child when your child is lost or in danger. There are two buttons and an alarm clock. Attractive and easy to use for children. The price is US$45.
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